Project Overview

bright green blackground with a logo using the lettes w and f in 3D form
bright bus advertisement lit up at night-time

Target Audience

Wellfare branding moodboard with colorful queer-inclusive graphics
Wellfare FinTech platform logo design on black slide
Black slide with colourful text
Black slide with colourful text and an image of two dads with a baby
Black slide with colourful text and an image of a man sitting on a couch
Black slide with colourful text and a young woman writing on a piece of paper with a pen
Black slide with colourful text

Brand Collateral

3 posters of different colours depicting brand messaging
combined grid of bus poster, bus advertisement and wellfare logo
combined grid of imagery and writing to describe wellfare brand